Promotional Activity of Tourism Industries â€Myassignmenthelp.Com

Question: Discuss About the Promotional Activity of Tourism Industries? Answer: Introduction With the advent of globalization, there has been an increase in the level of tourism all over the globe. People from various regions of the world are travelling in various parts of the world either for leisure or for any professional purpose. The rise in travelling among the individuals has led to a growth in the tourism industry. There have been various types of tourism that have been undertaken with respect to the requirements of the tourist and therefore, customized tourism plans have even been developed in order to satisfy the needs of the customers (Altinay, Paraskevas Jang 2015). The main problem that has been identified in the tourism industry is to recognize the ideal target market so that an effective strategic plan is easy to construct thereby promoting the business related to tourism. The current paper deals with the organization named Hands on Development a tourism industry established by Seven Women, which is an organization that looks to empower women through educational and training skills that will improve their standard of living. Hands on Development have established a unique tourism strategy by bringing tourism to the area. The company provides a significant tourism experience by providing a visit to the slums and other welfare associated firms and hospitals where these underdeveloped people are given various resourceful activities. The paper tries to find out the target market strategy along with the promotions that can be undertaken so that people become aware of their unique tourism industry. The paper even helps the organization to find out what type of tourism does it undertake so that they can people can have proper knowledge about their business and what the idea about educational and cultural tourism means (Morrison 2013). The promotion of the tourism in the proper target market will increase their sales and revenue along development of the various parts of Nepal. Research Objectives The overall principle of this research is to reveal new and efficient ways to target an accurate market that will increase their sales in the market. The paper even looks to identify the most significant issues that are pertinent to Hands on Development so that appropriate strategies can be implemented in order to improve their sales and revenue. The research objectives of the paper are as follows: To examine the target market that the firm needs to focus on in order to increase their market share To evaluate and identify the demand for educational tourism within the tourists To discover the various ways the tourism can develop their plan in order to enhance their business and generate extra profit. To find out what impact does this type of tourism have on the local residents of the area Research Hypotheses The following are the research hypotheses for the current topic. H0: Hands on Development makes use of an effective target market and does not require to investigate on any issues to suggest improvements H1: Hands on Development requires to find out an effective target market in order to resolve the issues that will lead to improvements in their tourism industry. Literature Review The central value of undertaking Educational Tourism is to help unveil the poor the practical conditions of a place and to provide extensive education and training to the local residents of that place in order to develop their skills and improve their standard of living and living environment. The research looks to accomplish the three objectives: (a) recognize the target market and to understand their needs and desires. (b) To properly identify the essence of the tour so that they can properly convey to their tourists. (c) To find out any issues and the strategies that requires to be implemented so that better travelling experiences can be provided. (d) How can be organization promote their business in the market. Target market recognition and Understanding and the needs and desires Ali, Ryu Hussain (2016) suggest that one of the best way to increase the sales and revenue of a firm is to choose a selected target market. In this scenario, the organization primarily targeted the students as their tourism was mainly concentrated on educational tours. Blanco, Garca-Pealvo Sein-Echaluce (2013) explained that students were more engrossed with educational tourism as it would help them with their researches and will increase their level of knowledge. However, there has been an increase in the educational tourism and even middle-aged women are undertaking such tours as well. Educational and cultural tourism are a great way to gain knowledge about various societies and what steps have been taken in various developing societies to empower the societies living there. Fernandes et al. (2014) explains that understanding the target market is necessary for any firm in order to construct various plans that can increase their values and will even satisfy the consumers. With respect to the current paper, the needs and the desires of the tourists involve extensive and accurate tourist spots at a reasonable price rate. Hands on Development with the help of Seven Women organization tries to empower the local women through training programs, educational and skills development so that they can get employed in the hospitality and manufacturing industries in the local environment. The other needs and desires of the company include providing good quality service and a safe atmosphere that will make them explore the place more accurately. Identifying the essence of the tour The recognition of the tour essence is important for Hands on Development to understand so that they can promote these features in their marketing materials. Walker (2016) describes that it is important for tourism organizations to maintain a good business structure in order to provide proper services to the customers. Tavakol Sandars (2014) explains that it is important for firms to find out, which type of tours are more attractive to various customer segments so that they can undertake different tourism activities for various segments of tourists. Hands on Development provide hands on learning for the students so that they understand the practical lifestyle of residents living in the area. For the middle-aged women, the firm prefers to take them to embassy heritage site visits so that they gain knowledge about historical artifacts and what past history the place had, which makes the place so tourist attractive. The students are even taken to national parks where recreational as we ll as knowledgeable tourism can be attained. Hands on Development provides extensive tour visit to the slum areas in Nepal so that the lifestyle of the people are known properly to the tourists. They even take the tourists to the welfare hospitals where cheap treatment is provided to the local residents. The women in those areas are given adequate training and development skills and these women work in the hospitality industry. There are programs related to cooking where the local residents are given the liberty to showcase their skills in front of the world. Strategies to improve the travelling experience of the clients The travelling experience of the client acts as an instrumental factor that can lead to proper service quality of the tourism organization. The proper service quality of tourism industry is dependent on the feedback of the tourists. Garca-Pealvo (2014) states that discovering the suitable requirements of tourists determine the quality of the tourism industries. It seen that different travelers look for various experiences. For instance, students who are of young age do not have many criterions for travelling. They prefer a hustle free travel. On the other hand, middle aged women prefer a safe and secure stay where they prefer a luxurious accommodation along with quality and hygienic food. They even prefer to have comfortable local transportation to make their journey smooth. The tourism organizations determine the mode of accommodation, quality of food, safety etc according to the requirements of the tourists. Hands on Department find these factors to be the key factors that may hold them back to from their rivals and therefore try to understand the demand of the travelers and accordingly plan their service so that the tourists are happy and satisfied. Promotional Activity of Tourism Industries Hajli Lin (2014) reveals that promotional functions are the most appropriate process through, which an organization can increase their sales and revenue in the market. Promotional activities increase the knowledge about the firm in the minds of the consumers. Chin et al. (2014) explains that various organizations take help of various promotional strategies according to their business plan in order to maximize their sales. Hands on Development looks to promote their tourism business as there are various tourism companies functioning in the economy. Hands on Development undertakes a unique tourism activity as their tourism provides educational and cultural knowledge through practical knowledge about the surrounding of the place along with various heritage sites that may provide historical facts. Hands on Development try to make these strategies as their unique selling proposition thereby attracting new tourists to take a look at the tourism spot in a different outlook. Therefore, Hands on Department tries to promote their business with the help of social media like Facebook, Instagram, Twitter etc where people interacts with each other and thereby gaining knowledge about their tourism business. The company even promotes their business through the process of word of mouth where earlier tourists spread their experience to potential tourists and thereby influencing potential tourists to take a trip (Figuer oa 2014). Therefore, the company differentiates their business from other tourism business with the help of different messages. The company faces an utter confusion with respect to the fact that what type of tourism industry it falls under. However, looking at their business process, it is evident that the company undertakes educational tourism as they provide a wide range of activities. The next section of the paper discuss about the research methodology that requires to be undertaken in order to understand the research objectives and problems. Research Methodology This part of the study is constructed by evaluating the literature review that has been explained earlier in the study. The methodology is connected with the literature review that is helpful in discovering the problems that are faced by Hands on Department organization The collection of the information for the purpose of evaluation has been mainly done with the help of the secondary and primary data. The information has been obtained by looking different considerations, which have been identified with the help of the questionnaires constructed for the survey. This part of the study utilizes different mechanism that is significant in giving out the appropriate results. The various mechanisms like the research philosophy; data collection method, sample size and data collection method are discussed. This part tries to analyze the collected data from the primary and the secondary sources thereby starting an analysis to derive at a concluding result (Paulston 2014). The primary sources have been attained from the answers that have been gathered from the questionnaires that were given out to the selected respondents. The source of secondary information are mainly been the electronic journals and information from various websites that have been influentia l for the completion of the result. The paper has even looked into previous researches that were undertaken with respect to tourism industry. Outline of the Method The process of outlining the research methodology is framed by the researcher by concentrating on the objectives of the research paper (Brilha 2016). The methodology utilizes suitable and effective mechanism of research to obtain the correct results. Research Onion The research opinion comprises of six different layers that are linked with the mechanism used and the research that are conducted by the analyst (Murphy et al. 2014). The research onion has a usefulness for the construction of the research philosophy, strategies and the time period taken for the completion of the result. Research Philosophy The present study tries to analyze the problems that are associated with Hands on Development with respect to focusing on the accurate target market, and analyzing the various issues associated with the firm in order to improve their present conditions (Ashworth Larkham 2013). According to the current paper, the researcher finds it useful for the use of the philosophy of positivism by associating the theories and the model that have been explained earlier in the literature review with respect to the problem of the firm. Research Approach The current study utilizes qualitative and quantitative evaluation methods thereby discovering the ideal results for the conclusion of the reserach in relation to the topic under discussion (Kavoura Tomaras 2014). The paper thus utilizes the deductive method approach as this method concentrates on analyzing the frameworks that are seen to be linked with the research topic by taking help of the data that are collected from different places. Research Design The paper utilizes the research design that is best suitable for concluding the research. Therefore explanatory research design as it links to the relationships of cause and effect by forecasting the future results of the research that is on the process. Data Collection Process The information that are computed from the initial needs are useful to discover the appropriateness of the research, where the gathering of the data is based on the features of the paper and the outcomes that can be accomplished. The primary data are collected from the answers of the participants collected from the questionnaire surveys. There is a need for primary data in this case as the paper deals with the research problem that can be identified by taking responses from the current tourists and the travelers who had undertaken trips under this this tourism firm (Collis Hussey 2013). The secondary data are gathered by taking help of the electronic journals research books, internet sources and the research papers framed by earlier researchers and can aid for the formulation of the outcome of the research. These resources are useful in evaluating the present trends in association with the problem and objectives of the research. The study has focused on the primary data primarily ov er the secondary data as the answers of the respondents determine the actual business function and the organizational plan of Hands on Department. McGehee, Kline Knollenberg (2013) has properly described that the primary source of information is gathered from the responses of the participants and therefore it is more lucid with respect to the information gained from the secondary sources. The primary data is categorized into qualitative and quantitative data with respect to the necessities of the current paper. Therefore, it is seen that qualitative mechanism is more appropriate and the analyst therefore makes use of it. Sample Size The sampling process is a mechanism, which selects the participants from large population pool. The method of sampling is helpful for the researchers to undertake a selection from the most suitable respondents to gather the primary data in order to obtain accurate information, which has a connection with the objectives and goals of the research. In this paper, the constructor makes use of probability simple random sampling process to start the survey with the help of the participants as it provides balanced scope for every participant within the pool to get selected for the survey (Moscardo Murphy 2014). It has been seen that the study looks to utilize a large sample and the thus the questionnaires were given to 50 respondents. The participants are generally the tourist and the employees working in the tourism sector. The questionnaires that were returned comprised of all the respondents therefore having a 100% rate of response. In addition, it has been observed that more than 80% o f the participants have knowledge about the organization Hands on Department. Data Analysis Plan The information has been computed by taking the support of different evaluating mechansims. Chen et al. (2015) described that efficient selection of analyzing the mechanisms is a key issue accomplish outcomes that are accurate and reliable. This method is useful keeping a purity and forecasting the data established. The paper has made use of SPSS software to discover the opinion of the participants that can be put to appropriate tables and figures that can be made use of by the researcher to gather the correct results. Summary This part of the research tries to identify the different methodologies that have been used by the analyst for concluding the study. The paper has even utilized different processes like the deductive approach, philosophy of positivism, descriptive design so as to complete the research. In addition, the paper utilizes the various sections of the community to find out their viewpoints. 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